Claim denial do's and don'ts
Marketplace plans on HealthCare.gov denied 19% of in-network claims in 2024, per KFF’s review. Sort each month's denials by reason, and fix the top one first.
You have this month's denied claims in front of you, and each one carries a reason code from the payer. You're working them one at a time.
Sort each month's denials by payer, code, and reason
Fix the top reason where it starts
Appeal clinical denials with the full record
Waiting until the quarter ends to sort
Resubmitting a denied claim unchanged
Writing off a denial you haven't read
Three do's and three don'ts for a month of denied claims. Each don't leaves a denial's cause in place for another month.
Do sort each month's denials by payer, code, and reason
Count your denials by payer, by billing code, and by reason code. Rank the reasons so you can see which fix to make first, since one reason can repeat across many claims.
Do fix the top reason where it starts
Trace your top reason to the step that caused it. Eligibility denials start at your coverage check, and authorization denials start at your prior authorization step. Fix that step. Then watch next month's count for the same reason.
KFF's analysis of 2024 transparency data from HealthCare.gov insurers. Administrative reasons made up 25% and medical necessity 5%, so sort by reason before you write an appeal.
Do appeal clinical denials with the full record
Clinical notes can answer a medical necessity denial. Send them with the treatment plan and any scores the payer asks for.
Don't wait until the quarter ends to sort
Each month you wait adds a month of claims with the same denial. Sort on the same day each month.
Don't resubmit a denied claim unchanged
You'll get the same denial. Fix the cause the reason code names, then send a corrected claim or an appeal.
Don't write off a denial you haven't read
Your patients rarely appeal a denial themselves. On HealthCare.gov plans, patients appealed fewer than 1% of in-network denied claims in 2024, per KFF’s review of insurer data. Look up the reason code in the X12 code list before you write off the balance, since the fix can be one field, like a corrected member ID.
JotBill records each denial with the payer's reason code, and its Claims to fix list holds each denied claim.
Book 15 minutes- KFF, “Claims Denials and Appeals in ACA Marketplace Plans in 2024”, March 24, 2026: KFF analysis of 2024 transparency data from insurers on HealthCare.gov.
- X12, Claim Adjustment Reason Codes: the reason code list; read October 1, 2026.